Skip to content
Maui

The builder · included with every spot

Create the agent nobody has built yet

Presets cover the jobs every business has. The builder covers yours. Write the job description, choose the model, connect the tools you already run on, and you have an AI employee shaped around how your business actually works. It joins the same team as every preset agent: it hands work to them and picks up what they finish.

No prompting skills needed. If you can brief a new hire, you can build one.

New agent

Monday Billing Agent

"Every Monday, check which jobs finished last week, raise the invoices from my rate card, send them, and chase anything over 30 days. Ask me first if the job ran over quote."

  • Model: balanced
  • Runs: weekly
  • Approval: over quote

Connected

  • Stripe
  • QuickBooks
  • Gmail

Three things to decide. That's the whole build.

  • 01 · Describe the job

    Write it like a job description

    What the job is, how you want it done, what "good" looks like, and when it should come back to you. Plain sentences, the same way you would brief someone on their first day.

    "Watch the shop inbox. Answer anything about delivery times from our policy. If someone is angry or wants a refund over $50, write the reply but leave it for me."

  • 02 · Pick the model

    Fast, balanced or deep

    Quick repetitive work runs on a fast model; contracts and analysis run on a deeper one. You can change it later without rebuilding the agent, and the cost difference is shown before you choose.

    • Fast · inbox triage, listings, scheduling
    • Balanced · most jobs, most of the time
    • Deep · contracts, pricing, analysis
  • 03 · Connect your tools

    It works where you already work

    Grant access to the accounts the job needs and nothing more. Your inbox, your store, your books, your calendar, your spreadsheets: read-only or read-and-write, your call, revocable any time.

    • Gmail
    • Shopify
    • Sheets
    • Calendar
    • + 100 more

Included with your spot

You get the whole preset team too

19 ready-made agents come with every spot. Build your own for the jobs none of them covers, and it works alongside them.

Browse all 19 presets →
  • Presentation Maker
  • Online Store Manager
  • Receptionist
  • Ads Manager
  • Content Creator
  • Social Media Manager
  • Chief of Staff
  • + 12 more

Your agent joins a team

Everything on your account works together: the presets and the ones you build. Yours hands work to them, they hand work back, and you see one result instead of four handovers.

  1. Yours

    Inquiry Triage Agent

    Checks the date is free and replies with your pricing guide.

  2. Hands to · preset

    Sales executive

    Follows up for weeks until the booking is a yes or a no.

  3. Then · preset

    Bookkeeper

    Logs the deposit and reconciles it when it clears.

You decide which agents yours may hand to, and it reports the whole chain back in one summary.

Agents people built that no preset covers

Each one started as a sentence from an owner who knew exactly what was eating their week. Sample briefs written during development.

  • Plumbing company, 4 vans

    Van Stock Agent

    "Read the job sheets each evening, work out what each van used, and order the parts so nobody starts a job without them."

    • Sheets
    • Gmail
    • Daily
  • Dental practice

    Recall Agent

    "Find everyone overdue for a check-up, message them the way our receptionist would, and fill the gaps in next week's schedule first."

    • Calendar
    • WhatsApp
    • Weekly
  • Café, two sites

    Waste Watch Agent

    "Compare what we prepped to what we sold each day, tell me what we keep throwing away, and adjust tomorrow's prep list."

    • Till export
    • Sheets
    • Daily
  • Letting agent, 60 properties

    Compliance Agent

    "Track every gas certificate and deposit deadline. Warn me 30 days out, book the engineer, and tell the tenant."

    • Drive
    • Calendar
    • Ongoing
  • Wedding photographer

    Inquiry Triage Agent

    "Check if the date is free before you reply. If it is, send the pricing guide. If it isn't, offer the two nearest dates and tell me."

    • Gmail
    • Calendar
    • Instant
  • Garden centre

    Weather Pricing Agent

    "When a dry weekend is forecast, push the compost and bedding plants online and in the newsletter. When it rains, switch to indoor."

    • Shopify
    • Mailchimp
    • Weekly

You wrote the job description. You keep the keys.

Six things you decide when you build an agent, and can change any afternoon afterwards.

  • Timing

    When it runs

    On a schedule, on a trigger (a new order, an email, a missed call), or only when you ask.

    • Every Monday
    • On new order
    • When you ask
  • Limits

    What it may do alone

    Set the boundary in plain words and it stops at the line, every time.

    • Send the invoiceOn its own
    • Refund over $50Ask me
  • Voice

    How it sounds

    Point it at emails you have already sent and it writes like your business, not like software.

    • "Morning Jane, parts are in, we'll be with you Thursday."
    • Not: "Dear valued customer, we are pleased to inform you…"
  • Access

    What it can see

    Per-tool access, revocable any time. It never reaches an account you did not connect.

    • GmailRead + write
    • QuickBooksRead only
  • Teamwork

    Who it hands to

    Your agent passes work to any other Maui agent, yours or a preset, and picks up what they finish.

    • Your agent
    • Invoice Generator
  • Reporting

    How it reports

    A short written summary at the frequency you choose: what it did, what it found, what needs you.

    • Monday 08:00 · Billing Agent
    • 9 invoices sent · 4 accounts chased
    • 1 job over quote, needs you

Preset or your own?

Preset

Start from a preset when…

  • · The job is one most businesses have: books, SEO, calls, listings.
  • · You want something working today rather than shaped this afternoon.
  • · You would rather adjust an agent than describe one from scratch.
Browse the 19 presets →

The builder

Build your own when…

  • · The work is specific to your trade, your suppliers or your rules.
  • · It spans several tools in an order only you would know.
  • · You keep explaining the same process to whoever joins.
Join the waitlist to build yours →

You are not picking one. Every spot includes all 19 presets and the builder at the same price, so you can start with a preset today and build your own whenever you want.

Honest questions

Do I need to know prompting?

No. You write what you would tell a new employee. If the brief is missing something, the agent asks you a few questions rather than guessing, and you can change the description any time.

How long does it take to build one?

Usually ten minutes: a paragraph, a model, and the accounts it needs. Getting the rules exactly how you want them takes a week or two of small corrections, the same as a new hire.

What if it does something wrong?

Everything it does is logged, and anything irreversible waits for your approval until you say otherwise. Correct it once and it keeps the rule.

How many can I build?

As many as the work needs. One spot covers every preset and every agent you create, used as much as you want.

Is my data used to train anything?

No. Your briefs, your documents and your customers' details are yours, and they are never sold or shared.

Tell us the job you'd hand over first

Join the waitlist and our COO will message you on WhatsApp. Describe the job that eats your week and he'll tell you straight whether an agent can do it, and help you build the first one.

Get Early Access

Every preset and the builder included · We invite businesses in waitlist order.

See how Maui can work for your business

Tell us a little about the business and we will walk you through the agents that fit it

How big is your team?

Thanks, we'll be in touch

Our COO will reach out within a day or two to walk you through the agents that fit your business.

You're on the list

We'll email you the moment your agents are ready to start working, and every agent on the waitlist comes with them

How big is your team?